Startup & Entrepreneurship Essentials • Marketing & Entrepreneurship

This short course provides a practical introduction to entrepreneurship and startup development. It is designed to help learners understand how to generate business ideas, validate them, and turn them into workable startup concepts. The course covers key areas such as creative thinking, business models, marketing strategies, digital promotion, and pitching. Through hands-on activities, group work, and real-world examples, learners will gain practical experience in building and presenting a startup idea. By the end of the programme, students will be able to develop a basic startup concept and confidently present it with a clear strategy.