Smart Marketing Fundamentals • Marketing & Entrepreneurship

This short course introduces learners to modern marketing concepts in a fast-changing, digital-first world. It focuses on developing a “smart marketer” mindset by combining creativity, consumer understanding, data awareness, and ethical thinking. Learners will explore key areas such as branding, storytelling, consumer psychology, digital marketing basics, and marketing technologies. Through practical activities and real-world case studies, students will gain hands-on experience in content creation, campaign planning, and using digital tools. By the end of the programme, learners will be able to think strategically and design innovative, responsible marketing solutions.