AI-Powered Marketing Mastery • Marketing & Entrepreneurship

This short course introduces learners to the fundamentals of marketing and how Artificial Intelligence (AI) is transforming modern marketing practices. It covers key areas such as consumer behavior, digital marketing channels, data-driven decision-making, and the use of AI tools in marketing. Learners will gain practical exposure to AI applications such as content creation, customer targeting, personalization, and marketing automation. By the end of the course, students will be able to understand how AI enhances marketing strategies and apply basic AI tools to real-world marketing scenarios.